Deciding what to spend your money on is no easy task, and that’s why team Who What Wear is always on hand to navigate you through the intimidating world of online shopping. We’ve created What to Buy Now for exactly this purpose: Every Monday, we bring you an edit of the best new pieces from high-street and designer labels. We’re constantly scanning the most stylish online stores so you can feel safe in the knowledge that you won’t miss a thing.
We know that your fashion requirements can vary massively from week to week, whether you’re looking for an immaculately tailored staple for work, an affordable sundress for your summer holiday or the perfect pair of shoes for a special event. So not only will we cover all the bases, but as ardent believers in mindful consumption, we’ll also make sure everything we include will look just as fresh now as it will in a year’s time.
Of course, we’ll also bring you those pieces that simply set your heart racing in a way that only fashion can. This week, I’ve been inspired by all the contradictions winter brings, i.e. the desire to cosy-up in big coats and jumpers, alongside an innate craving to put on something a little bit special for the start of the festive season. Highlights include Burberry’s stunning Grace bag, which is both practical and unendingly chic, & Other Stories’ dress-up-dress-down top (just add jeans and heeled boots) and Ganni’s padded Aspen jacket, for those moments when you want to stay warm, but still feel a little bit stylish. Scroll down to shop my full edit.
Opening Image: @meganellaby