Selena Gomez Files Trademark for Her Own Beauty Brand


Within the last few months, both Kendall Jenner and Hailey Bieber have filed for trademarks with the intention of starting their own beauty brands. Now, it seems that ex-Disney darling Selena Gomez is jumping on the bandwagon, too.

It’s true, Seleners. As WWD reports, on July 11, the “Back to You” singer reportedly filed a trademark for “Selena Gomez” through the U.S. Patent and Trademark Office for various beauty products, including fragrances, skin care, cosmetics, moisturizers, hair care, soaps, essential oils, and more. Additionally, the trademark was filed through Gomez’s production company, July Moon Productions.

Prior to this, the actress and musician launched an eponymous fragrance in 2011, which you can actually still purchase on Amazon today. However, this marks Gomez’s first foray into the beauty world when it comes to makeup and skin care. Of course, it’s impossible to know what the Coach ambassador has in store for us — or which category she’ll come out with first — but if her past endeavors are any indication, it’s bound to be legit.

As far as launch details are concerned, there’s no news yet, and Gomez has yet to comment on the matter. That being said, be sure to stay tuned, because we’ll be updating this post with additional information when and if we hear more.


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