Lili Reinhart stars as Queen Bee Betty Cooper in The CW’s addictive teen drama Riverdale and hit the strip club alongside Jennifer Lopez, Constance Wu and Keke Palmer in September’s Hustlers film. She’s also preparing to release her first-ever poetry book titled Swimming Lessons next spring. But Reinhart’s plate is about to get even fuller now that the actress has joined the CoverGirl family as its newest celebrity ambassador.
“I have always been a huge believer in embracing one’s uniqueness and finding ways to feel good in your own skin. Since I was 13, makeup has been an incredible source of confidence for me and a tool that can be used to enhance the natural beauty that exists in all of us,” Reinhart said in a statement. “I am so honored to partner with COVERGIRL, an iconic brand that is inclusive of anyone who finds the joy in playing with makeup.”
What’s more, Reinhart did her own makeup for her campaign images using classic CoverGirl staples like the LashBlast Volume Mascara, the TruNaked Sunsets Palette, and as-yet-announced lip product from the forthcoming collection.
“It’s important for me to show that being a COVERGIRL can mean doing your own makeup. It’s all about whatever makes you feel confident and beautiful,” she continued. Erika Woods, vice president of marketing at CoverGirl added that Reinhart “embodies a woman who is unapologetically herself -she is authentic, talented, and truly lives by what she believes in.”
Reinhart joins CoverGirl alum Issa Rae, Zendaya, and Katy Perry, and will be the face of an upcoming collection the brand is keeping on the hush hush, slated to be released next spring.