Kim Kardashian Launching KKW Beauty Glitz & Glam Holiday Collection


There are a few things we know for sure that Kim Kardashian West really loves: her family, being an entrepreneur, and wearing matte makeup. (Frankly, it’s shocking that she didn’t launch a KKW Beauty line with “matte” in the name until this past summer with the 90’s Mattes collection.) But even the queen of no-sheen can’t resist the urge to sparkle this time of year, so she’s launching a shimmering, shining holiday collection called Glitz & Glam.

The products making up Glitz & Glam fully live up to the collection’s name. For example, the Glitz & Glam Glosses in the shades Black Cherry, Nude 4, and Gold Sparkle — available individually for $18 each or as a trio for $42 — add intense shine when worn alone or atop lipstick. And of course, there’s a Glitz & Glam Eyeshadow Palette ($30), which includes six colors: Moonlight Glow, a metallic off-white with a gold flip, Icicle, an icy silver, North Star, a shimmering honey gold, Clove, a neutral brown shimmer, Crushed Cranberry, a matte plum with magenta sparkle, and Black Ice, a matte black with gold sparkle. (See? Even the mattes are sparkly!)

Courtesy of brand

One of the most exciting — and shimmery — parts of the collection are new Rose Gold editions of Perfecting Body Shimmer ($35) and Shimmer Powder for Face & Body ($27). “The highly reflective pearls are extra blingy and the moisturizing ingredients give you a healthy, long-lasting, radiant finish and effortless glow,” Kardashian West said in a caption announcing the new shade of Perfecting Body Shimmer on Instagram, and the powder contains “sparkling, reflective pearls blend seamlessly into the skin,” according to the brand.

Despite the sparkly vibes, Kardashian West did, of course, include some matte picks; specifically, some of her faves from the recent 90’s Mattes collection. You can get a set of four matte lipsticks — 90’s Supermodel, 90’s Vogue, 90’s Fashion, and 90’s Moment — for $65, and for the first time, a Lip Liner will be available in the shade 90’s Vogue.



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