Topshop once revealed that it sells one pair of jeans every 10 seconds. Most of us will have owned a pair of the Jamie jeans at one point or another and probably tried on the spray-on skinny Jonis, but there are currently 464 results for jeans on the Topshop website. This week, the brand has launched the four new shapes it’s championing for 2020, which are quite handily named One, Two, Three and Four.
Denim shopping is something many of us put off for as long as we possibly can (wiggling into a pair of skinnies in a starkly lit changing room isn’t exactly fun), but I went into the Topshop changing rooms with the four new styles to give them a test run. What I was most impressed by during my try-on was the consistency of the sizing. Often, with jeans, I’ll have to try lots of different waist sizes, but I tried a 28-inch waist and 32-inch leg in every pair and found no discrepancies.
If you want to buy something other than the Jamies, keep scrolling to see and shop the new Topshop jeans.
Next up, see our guide to the key trends for spring/summer 2020.