Despite being a beauty editor, retinol was a skincare ingredient that scared me for the longest time. In fact, I’ve written previously about how I totally avoided it for years after a particularly adverse reaction to a dermatologist-prescribed retinol and only came around when I discovered a certain £20 retinol product that transformed my skin. I’ll be honest, though: When it comes to trending ingredients, retinol has to be up there with one of the most confusing in the industry. Advice varies greatly on when you should start using it, how often you should be using it and where it should sit within your current skincare routine.
But that’s about to change. Ahead, I’ve got the lowdown on exactly what retinol is, why it’s the ingredient that I’m recommended most by experts, and most importantly, the best retinol serums to try now.
Keep scrolling for everything you need to know about retinol and to find a serum that will work for you.