Danielle Fishel Launches Be Free, a Cruelty-Free, Vegan Hair-Care Brand


In the history of sitcoms, there are only a few actors and characters who have made the case for having the most memorable hair in TV history. There’s Jennifer Aniston’s Rachel Green, Tempestt Bledsoe’s Vanessa Huxtable, and Sarah Jessica Parker’s Carrie Bradshaw — but no head of hair has sparked more envy than that of Daniel Fishel and her character, Topanga, whose long, thick, dirty-blonde hair is still goals more than a quarter of a century after Boy Meets World debuted. If anyone knows anything about beautiful hair, it’s Fishel, so it only makes sense that she has finally created a hair-care line that, with any luck and wisely chosen ingredients, will help everyone else inch closer to achieving their dream hair.

Fishel just launched Be Free, a small but mighty collection of hair products that emphasize the inclusion of effective ingredients and the exclusion of ingredients with questionable reputations. In addition to being vegan and cruelty-free, Be Free products omit sulfates, sodium chloride, phosphates, gluten, parabens, phthalates, and fragrance. Among the brand’s missions is being entirely honest and transparent, promising, “You will never have to question our ingredients or our intentions.”

So why, all these years after her hair made a major impression on TV viewers, did Fishel finally get into the hair-care industry? “I have been approached many times since I was a kid about doing something in the hair or beauty space, but it was never something that interested me because there wasn’t an organic reason for the collaboration,” she tells Allure. “This line came from the purest place possible. The day I heard my son’s heartbeat during our eight-week ultrasound, I realized that every decision I make now affects someone other than myself, and I wanted to be as healthy as possible with my choices while also refusing to sacrifice the efficacy of the products I use.”

Be Free is kicking off with three products: shampoo and conditioner, $19 each, and a $30 serum called Scalp Refresh. The color-safe Be Free Shampoo promises to gently cleanse, using a combination of coveted and unexpected natural ingredients like argan oil, chamomile, hops, and even garlic. Be Free Conditioner follows suit with ingredients like coconut oil, eggplant, maracuja oil, and black pepper seed oil to improve the condition of damaged hair and smooth frizz.

“The products are super-lightweight but still great at taming frizz,” Fishel tells Allure. “I actually even like my hair air-dried, and I never have before.”

Courtesy of brand



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