Ten years ago — maybe even five — micellar water was a largely unfamiliar concept to the average skin-care shopper. Now, however, it’s a household name; like, it’s literally in so many households, making people’s face-cleansing efforts easier and more thorough thanks to its ability to lift dirt and makeup off of skin like a gentle yet powerful magnet. And while there are lots of brands making micellar waters these days, there’s a good chance that one in your household is by Garnier. That’s because one the beloved drugstore brand’s micellar waters sells every four seconds.
According to a Nielsen year-to-date sales report from mid-October, Garnier’s micellar waters are flying off shelves — both the real and virtual kind — at a rate of 15 bottles per minute. That’s 900 bottles an hour; 21,600 bottles a day; 151,200 a week; and nearly eight million bottles every year, making it improbable that you or someone you know doesn’t have at least one of the several kinds of micellar waters Garnier offers.
Allure editors are especially partial to the original Garnier SkinActive Micellar Cleansing Water All-in-1 Makeup Remover and Cleanser, which has won Best of Beauty Awards twice, in both 2016 and 2017, and promises to get skin as clean as can be without any harsh rubbing. But that’s just one of the micellar waters factoring into this impressive stat. There’s also the Micellar Cleansing Water All-In-1 Waterproof Makeup Remover & Cleanser for clearing away stubborn waterproof makeup, All-in-One Mattifying Micellar Cleansing Water to help de-shine oily skin, as well as travel and jumbo sizes.
The latest addition to the line is Garnier SkinActive Water Rose Micellar Cleansing Water, an update to the famous formula that includes rose water and glycerin for an especially hydrating and soothing effect while you wipe away the day’s residue. Bonus: It smells like roses, and at $9, it goes for the same price as the original formula.
If you somehow haven’t contributed to Garnier micellar waters’ proven popularity, let this serve as a reminder to finally give it a try.
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