When it comes to Valentine’s Day, there are several categories you can fall into in the love department. Maybe you’re the hopeless romantic in a committed relationship who adores the holiday? Or you’re the carefree dating app pro with a date (or two) lined up? Are you a skeptic whose dating life is a bit complicated or newly boo’d-up in the thick of the sweet honeymoon phase? And of course, you could be single and the leader of the group chat ready to celebrate Galentine’s Day with the crew. But regardless of your dating status, the Hallmark holiday is really just another excuse to get all dressed up—and your V-day makeup is just the place to start.
In the spirit of V-Day, ELLE.com editors looked to celebrities Gigi Hadid, Laura Harrier, Naomi Scott for fresh takes on pink, red, and nude makeup to suit our individual plans. Ahead, five easy, swoon-worthy makeup looks for Valentine’s Day.
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The It’s Complicated: Blotted Berry
You’re dating life is up in the air, so showing up to a date in a sultry red lip might not be what you want you want for V-Day. And maybe pink really isn’t your jam. Here, ELLE.com photo editor Yousra shows off a happy medium: berry. What’s great about this look is that the main product—the Flesh Fleshy Lips lipstick in Pucker—is multipurpose.
The Muse: Storm Reid
The Model: ELLE.com Photo Editor, Yousra Attia
The Steps: Swipe your eyeshadow brush across the lipstick and lightly apply it to your lids and along your lower lash line. Using the same lipstick, lightly swipe a blush/buffing brush to pick up enough color for your cheeks. Then, finish the look by blotting the lipstick onto your lips using your hands for a sheer, stained finish.
If you by one thing: Flesh Fleshy Lips Lipstick in Pucker, $10; ulta.com
The Married One: Pretty in Pink
“I’m married, and V-Day is a nice punctuation to our busy schedules and a reminder to make date night a commitment—whether it’s attached to a special occasion, or not. I never wear pink eyeshadow, but wanted to go for something a little flirty, and girly — reminiscent of the teenage Angel who fell in love with my now hubs,” Angel Lenise, ELLE.com lead video producer explained.
The Muse: Lily Aldridge
The Model: ELLE.com Lead Video Supervisor, Angel Lenise
The Steps: After dusting a light gold glitter across the eyelids, take Huda Beauty’s Neon Orange Obsessions Palette and draw a thick wing using the pink shade. Then, trace a thin wing closer to the lash line using the UZ Eye Opening Liner in Burgundy without completely covering the pink liner. Angel added a mascara to brighten her eyes and a nude lip keep the soft glam theme consistent.
If you buy one thing: Huda Beauty Neon Obsessions Palette, $29; sephora.com
The Galentine’s Day: Golden Girl
“This year, my bestie and I are pampering ourselves for Valentine’s Day in the name of self care—no men, no worries. We’re headed to a spa in the daytime, then dressing up for a fancy dinner at night, which is the perfect time to switch up my usual colorful looks. I stumbled upon this look Patrick Ta whipped up for Gigi Hadid and fell in love; it’s gold—so it goes with literally everything and is the go-to fail-safe way to bring the attention to the eyes.” – Nerisha Penrose, ELLE.com assistant editor
The Muse: Gigi Hadid
The Model: ELLE.com Assistant Editor, Nerisha Penrose
The Steps: Using the shade “Drizzle” from the Domonique Cosmetics Latte 2 palette, dust the shadow from the inner corner to the half-way point of your lids. To get a razor sharp wing like Gigi’s, trace your line with Maybelline’s Sharpenable Gel Pencil Longwear Eyeliner before adding Lune + Aster’s Dawn to Dusk liquid eyeliner for an intense color payoff.
If you buy one thing: Domonique Cosmetics Latte 2, $42; sephora.com
The Bumble Date Ready: Fire and Ice
Even though you don’t care for the holiday, you’re not opposed to going out and having a little fun. A crimson lip isn’t the typical first date lipstick, but you’ve never adhered to rules so why start now?
The Muse: Laura Harrier
The Model: ELLE.com Market Editor, Justine Carreon
The Steps: Without applying too much pressure, cover the entire eyelid in Shiseido Aura Dew in Cosmic to create the shimmery “ice” effect. Outline your eyes with a black liner—add a subtle wing for a little extra oomph. Next, light dust Fenty Beauty’s Diamond Bomb Highlighter across the cheeks and in the inner corner of your eyelid. Finish the look by adding mascara and the star of the show: Clé de Peau Beauté Limited Edition Radiant Liquid Rouge in Legend.
If you buy one thing: Clé de Peau Beauté Limited Edition Radiant Liquid Rouge in Legend, $50; cledepeaubeaute.com
The Newly Boo’d up: Muted Mauve
Nothing screams Valentine’s Day quite like pink. For the sweetest look, a pink monochromatic look is the way to go. Flushed cheeks, pillow soft eyes, and muted lipstick will make it hard for your SO to look away. Pair the look with a soft pink outfit to stay true to the theme.
The Muse: Naomi Scott
The Model: ELLE.com Art Director, Mia Feitel
The Steps: Mia created this soft monochromatic mug using Charlotte Tilbury’s dreamy Pillow Talk palette. What’s great about this palette is that it’s already split into four color stories—day, desk, date, and dream. Using the “day” section, mixed the shimmery pink and matte pink shades together and dust it over the eyes. After achieving your desired shade, draw a tight line along your upper and lower lash line. Reach for a soft pink blush and lightly dust it along your cheeks. Then, add a mascara and voilá—you’re date-night ready.
If you buy one thing: Charlotte Tilbury Pillow Talk Eye Palette, $75; sephora.com
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